the Joan Maxi handbag

Our contemporary masterpiece
$329 USD Sale
- +

The Joan is our version of the classic satchel bags. It’s perfect for your daily life, or to you who seeks for a compact bag, but with excellence internal space. Fully made of our genuine Heritage Leather and with vivid colours for you to choose.


It is made of genuine Heritage Leather and of natural origin 100% free of chemicals and heavy metals in its production. It assures greater durability to the product, making its useful life longer than the average and avoiding the production of waste.

Origin of the raw material

All raw material is Brazilian and comes from producers in the southern region of Brazil. Our suppliers are committed to the environment and they are socially conscious, just like us.

Our Joan has a closing invisible magnet with a front external pocket for easy access, and extra internal pocket. It fits:

Notebooks and journals;

Office supplies;


Your iPad Mini;

Keys, wallets, and cell phones.

• Genuine Bio-leather

• External front pocket with easy access

• Extra pocket inside for small objects.

• Dimensions: 24 cm wide X 21 cm high X 6 cm deep

* It may show small color variation depending on the lot.

  • bjx_stone

What you can do with:

Dominate a new country, Find a new love, Give it up everything, and start a new live Quit your job, and find something fulfilling.

BTW, who is Joan?

The Joan is inspired by Joan Haverty Kerouac, the second wifi of Jack Kerouac. She is also the mother of Kerouac’s only child. Joan is known for being the author of an autobiography called ‘ Nobody’s Wife: The Smart Aleck and the King of the Beats’ which shows a different side of Jack’s life. Joan is also the model for the character Laura in Kerouac’s novel, On the Road.

why use?

Handmade finished

All of our products are finished by hand in our studio in Brazil. Our artisans have a space to develop their technical skills and all production is done ethically and fairly. By shopping with us, you contributed to support the work of small Brazilian producers and you value manual labor.

Lifetime warranty

Our backpacks are guaranteed for life. That's right. In case of defect or problems with your product, Beatnik & Sons will repair it for the rest of your life (or as long as you have the product). This is our differential compared to other brands, but also our commitment when we assume that the product is made to last.

Sustainable raw material

We are extremely strict with the raw material and always look for sustainable suppliers. Our Heritage Leather is a new technology that proves that being fashionable and being ecological at the same time is possible.

Heritage Leather

Heritage Leather is a genuine natural leather tanned on a innovative process that is 100% free of chemicals and heavy metals in its production.

That provides a more natural appearance, with more vibrant and uniform colors, and especially more durability.

As we are always concerned with establishing fair remuneration to our artisans, we believe that the use of more sustainable and durable raw materials mean more value to our products and to what our customers get. The introduction of Heritage Leather in the manufacturing of our products respects strict environmental standards, such as the criteria used by the European Union.

We believe sustainability is to produce products that last longer, generating less waste and less need for repurchase. This is why we take our Made to Last philosophy so seriously.

Questions? We have the answers!

How do we make it?

Where does the raw materials come from?

What do we do with the leftovers?

How can I clean it?

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